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Psychology
CrossFit Versus Gold’s Gym
January 12, 2019
As our data showed (see our official academic article on this, Fell & Geher, 2018, published in the Journal of Evolution and Health), the exercise experiences of these two gyms differed pretty dramatically. People who attended Gold's were much more likely to use the stationary bicycle, stairmaster, and treadmill, for instance, while CrossFitters were more likely to use kettleballs and to engage in intensive interval training (designed as proxies for the kinds of physical activities...
January 12, 2019
As our data showed (see our official academic article on this, Fell & Geher, 2018, published in the Journal of Evolution and Health), the exercise experiences of these two gyms differed pretty dramatically. People who attended Gold's were much more likely to use the stationary bicycle, stairmaster, and treadmill, for instance, while CrossFitters were more likely to use kettleballs and to engage in intensive interval training (designed as proxies for the kinds of physical activities...
Five Marketing Lessons from the Payless Shoe Prank
January 12, 2019
An elaborate advertising prank by discount retailer Payless ShoeSource is raising eyebrows and important questions about the ability of marketers to manipulate consumer behavior. The ruse took place in a mall near Los Angeles, where a select group of social media influencers were invited to a private launch party for new Italian shoe designer Bruno Palessi. But after the fashionistas paid hundreds of dollars for what they though was fancy footwear, they discovered they had been duped. Payless...
January 12, 2019
An elaborate advertising prank by discount retailer Payless ShoeSource is raising eyebrows and important questions about the ability of marketers to manipulate consumer behavior. The ruse took place in a mall near Los Angeles, where a select group of social media influencers were invited to a private launch party for new Italian shoe designer Bruno Palessi. But after the fashionistas paid hundreds of dollars for what they though was fancy footwear, they discovered they had been duped. Payless...
How to Use the Ben Franklin Effect to Increase Loyalty
January 10, 2019
What is the Ben Franklin effect? Named after Ben Franklin (who wrote of borrowing a book from a rival who warmed to him as a result), this effect states the following: that if you ask someone to help you out in some way, and they indeed do, they will then be more likely to do you another favor. Note that asking for the favor is not enough: the person asked needs to willingly provide it without feeling too cajoled. The existence of this effect doesn’t mean that doing someone a favor...
January 10, 2019
What is the Ben Franklin effect? Named after Ben Franklin (who wrote of borrowing a book from a rival who warmed to him as a result), this effect states the following: that if you ask someone to help you out in some way, and they indeed do, they will then be more likely to do you another favor. Note that asking for the favor is not enough: the person asked needs to willingly provide it without feeling too cajoled. The existence of this effect doesn’t mean that doing someone a favor...
Exercise: A Sanctuary From Stress
January 5, 2019
But harnessing themselves to exercise frequently was not going to happen unless it was necessary to accelerate their weight loss. In the interim, study after study has pointed to the benefits of exercise for improving sleep (1), maintaining cognitive abilities (2), improving bone strength (3), maintaining cardiovascular health (4), decreasing the likelihood of certain types of cancer (5), regulating glucose control in diabetes (6), improving mood disorders (7), and, of course, losing weight. But...
January 5, 2019
But harnessing themselves to exercise frequently was not going to happen unless it was necessary to accelerate their weight loss. In the interim, study after study has pointed to the benefits of exercise for improving sleep (1), maintaining cognitive abilities (2), improving bone strength (3), maintaining cardiovascular health (4), decreasing the likelihood of certain types of cancer (5), regulating glucose control in diabetes (6), improving mood disorders (7), and, of course, losing weight. But...
Communication for Online Negotiation
November 27, 2018
People tend to share more information when in person, but in online negotiations, they tend to hold back private information....
November 27, 2018
People tend to share more information when in person, but in online negotiations, they tend to hold back private information....
Forget the “Carrot and Stick” Approach!
November 18, 2018
Further, newer research shows that this “carrot and stick” approach may backfire when participants are offered rewards “…for doing things that aren’t especially interesting, particularly if you watch to see what happens after the rewards stop coming.” (Id.) The participants still put off doing the unappealing task despite being offered a reward for finishing early. Procrastination still occurred. (Id.) And, this approach did not improve school attendance. Again, pupils were offered...
November 18, 2018
Further, newer research shows that this “carrot and stick” approach may backfire when participants are offered rewards “…for doing things that aren’t especially interesting, particularly if you watch to see what happens after the rewards stop coming.” (Id.) The participants still put off doing the unappealing task despite being offered a reward for finishing early. Procrastination still occurred. (Id.) And, this approach did not improve school attendance. Again, pupils were offered...
See the Benefit: Adversity Appraisal and Subjective Value in Negotiation
October 30, 2018
Negotiation scholars know relatively little about how negotiators can overcome adverse circumstances and end negotiations...
October 30, 2018
Negotiation scholars know relatively little about how negotiators can overcome adverse circumstances and end negotiations...
Font Choice Can Improve Memory (Maybe Jurors)
October 27, 2018
That’s a pretty amazing claim, don’t you think? It’s also a very annoying looking font but you can download it free so there is that. We’ve written here about font choices a number of times and it appears that the more you have to focus and concentrate to read a font (that disruption is called “creating a disfluency”), the more you will remember. So. This new font is called Sans Forgetica. No. We didn’t make that up. The font was designed in Australia at RMIT University. The font...
October 27, 2018
That’s a pretty amazing claim, don’t you think? It’s also a very annoying looking font but you can download it free so there is that. We’ve written here about font choices a number of times and it appears that the more you have to focus and concentrate to read a font (that disruption is called “creating a disfluency”), the more you will remember. So. This new font is called Sans Forgetica. No. We didn’t make that up. The font was designed in Australia at RMIT University. The font...
The Disruptive Neuroscience of Judicial Choice by Anna Spain Bradley
October 24, 2018
"Scholars of judicial behavior overwhelmingly substantiate the historical presumption that most judges act impartially and independent...
October 24, 2018
"Scholars of judicial behavior overwhelmingly substantiate the historical presumption that most judges act impartially and independent...
Woodford on Individual Welfare & Behavioral Economics
October 21, 2018
Michael Woodford (Columbia University, Graduate School of Arts and Sciences, Department of Economics; National Bureau of Economic Research (NBER)) has posted Individualistic Welfare Analysis in the Age of Behavioral Science (Capitalism and Society: Vol. 13: Iss. 1, Article 3) on SSRN. Here is the abstract: Experimental demonstration of systematic errors and biases in human choice behavior might seem to undermine the conceptual basis of the individualistic approach to welfare analysis, in which...
October 21, 2018
Michael Woodford (Columbia University, Graduate School of Arts and Sciences, Department of Economics; National Bureau of Economic Research (NBER)) has posted Individualistic Welfare Analysis in the Age of Behavioral Science (Capitalism and Society: Vol. 13: Iss. 1, Article 3) on SSRN. Here is the abstract: Experimental demonstration of systematic errors and biases in human choice behavior might seem to undermine the conceptual basis of the individualistic approach to welfare analysis, in which...
