That’s a pretty amazing claim, don’t you think? It’s also a very annoying looking font but you can download it free so there is that. We’ve written here about font choices a number of times and it appears that the more you have to focus and concentrate to read a font (that disruption is called “creating a disfluency”), the more you will remember. So. This new font is called Sans Forgetica. No. We didn’t make that up. 

The font was designed in Australia at RMIT University. The font creators are graphic design students, psychologists, and researchers and (presumably) they brought knowledge of research findings in their individual areas to work on producing this font. It is odd looking and not particularly visually appealing. 

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