By Localytics, October 11, 2014
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Though 20% of apps are opened only once, people are becoming more attached to apps overall. According to Localytics data, the amount of time people spend in apps has increased by 21% over the last year. People are engaging with mobile so frequently that time spent with mobile apps now exceeds time spent on traditional desktop web. Certain categories are driving this increased time spent in apps. Here is a summary of the findings:
Overall time in app has increased by 21%
Users open an app on average 11.5 times a month, up from 9.4 a year ago (22% increase), while app session length has remained constant at 5.7 minutes
Social Networking experiences strong “snacking” behavior
Music has the greatest time in app increase of 79%
Time in Health & Fitness (a key feature in the recently announced iPhone 6) and Social Networking apps increased by 51% and 49% respectively
