Wikipedia describes “Big Data” as a broad term “for any collection of data sets so large and complex that it becomes difficult to process using on-hand data management tools or traditional data processing applications.” Forbes identified these “5 Things Managers Should Know About The Big Data Economy” which are great reasons to read IBM’s Dummies book:
1. We Now Create Knowledge Without Expertise
2. We Can Attain “Scale Without Mass”
3. Data Is The New Capital
4. Privacy Will Become A Brand Value
5. The Semantic Economy
“Big Data” analytics can be critical for competitive advantages and are considered by many businesses to be “one of the world’s most valuable resources” as explained in the IBM Limited Edition of “Big Data Analytics Infrastructure for Dummies” published in 2014 which includes a description of 3 V’s of Big Data and Analytics (BD&A):
