Displaying data can be a tricky proposition, because different rules apply in different contexts. A sales director presenting financial projections to a group of field reps wouldn’t visualize her data the same way that a design consultant would in a written proposal to a potential client.

So how do you make the right choices for your situation? Before displaying your data, ask yourself these five questions:

1. Am I presenting or circulating my data?

2. Am I using the right kind of chart or table?

3. What message am I trying to convey?

4. Do my visuals accurately reflect the numbers?

5. Are my data memorable?

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