4 Ways Your Brain Can Ruin Your Chances for Success
By Ilya Pozin, Inc., April 23, 2014
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The statistics for startup success can be grim. Approximately 75 percent of all startups fail, and about 90 percent of all products fail. Yet every day, new entrepreneurs dream up products and services and jump into the startup fray.
What’s really tripping up the ones who barely make it out of the starting gate? The economy, of course, doesn’t make things easy. But perhaps there’s something much closer to home that increases the challenge.
Our brains are powerful processing tools, but just like most technology, they can be buggy. Your subconscious thinking can negatively affect the outcome of your startup, causing you to make mistakes. It only takes a small error in judgment to kill a fledgling startup.
Here are four ways your subconscious thinking might be ruining your chances for success, and how to combat these tendencies:
