In short, your online presence is your living résumé — the best evidence to the world of what you are the very best at. You need to consistently work to build it up.
How to go about this? Recognize that past performance is the best predictor of future performance. How can you tailor your online presence to show a pattern of success? Two words: Be specific. If you have hit five home runs in high-stakes litigation, highlight that in your online law firm and LinkedIn biographies.
Don’t make too much of the fact that you’ve handled some middling corporate transactions. Think like a rock band and make sure your play list is full of your biggest hits.
Whether you are a very private person or a power-hungry mover and shaker, your online presence is out there. There is no escaping it. You just need to decide if you want to make your online presence a strength or a liability.
