Those who use LinkedIn to connect and share information or seek a job now have a brand new option at their fingertips. According to Ryan Roslansky, director of product management at LinkedIn, the company has opened up its publishing platform to all 25,000 members, giving them another way to “build their professional brand.”

In an entry on the company’s blog, Roslansky says when members publish a post on LinkedIn, “original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled.”

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