In the early days of the Internet, some lawyers did very well for themselves by being among the first to have a website or a blog. As more law firms launched web pages and it became a more crowded field, search engine results became more important. Schemes and tricks to move up in search results were circulated.The law firms and other businesses were hit with a barrage of SEO (Search Engine Optimization) experts promising to raise your search result profile.

Our new Digital Edge podcast features Stephanie Kimbro and is called How People Search for Lawyers: The Consumer Law Revolution. Stephanie sees a new phase of Internet marketing coming. (In many ways, it is already here.) Will the marketing power offered by branded legal services networks benefit lawyers? And will the branded legal services networks make it much harder for a solo or small firm trying to do their own SEO to get noticed online?

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