Today’s issue of TL NewsWire covers an iPad app for analyzing your web presence and comparing it to law firms with which you compete (see article below), a WiFi surveillance camera, a searchable online database of tens of thousands of rates for legal services, and software for accessing the file system of iPads and iPhones. Don’t miss the next issue.

Having a web site nowadays is just table stakes. For your web site to help you win new clients, it must rank well in Google and other search engines. You should also leverage legal directories and social media. To prevent wasting time and money, you must continually analyze data to identify areas for improvement. Furthermore, online marketing is a zero sum game so you must also keep track of your competitors. Large law firms hire one or more people for their market intelligence needs. By contrast, most small law firms can’t afford these salaries. Fortunately, you can track all of this data and more with a new iPad app.

Martindale-Hubbell Competitive Essentials … in One Sentence

Launched in March, Martindale-Hubbell Competitive Essentials enables you to analyze your law firm’s web presence, and compare it to that of your competitors.

The Killer Feature

When you open the app, you see a dashboard with all your key metrics. For example, the number of visits to your web site, Lawyers.com and Martindale-Hubbell profiles, and Facebook, Twitter, and other social media accounts. At a glance, you can also see your domain authority and search engine rank for key web pages (including inbound links, the most important “signal” Google uses for ranking). If you haven’t completed your Lawyers.com and Martindale-Hubbell profiles, the dashboard informs you as to how much remains unfinished and provides optimization tips.

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