Martindale Nolo Surveys Online Marketing Trends
By Monica Bay, Law Technology News, September 28, 2014
This post has been viewed 2,223 times.
This post has been viewed 2,223 times.
Among the key findings:
- 65% of the respondents said they spend more than half of their marketing budgets on online initiatives; and 40% spend more than 75% of total marketing budgets.
- 42% said the best performing advertising mediums were lead generation services. Beyond that, search engine optimization efforts were chosen by 18% of responders; 14% cited search engine marketing, such as Google Adwords in pay-per-click campaigns. Perhaps surprisingly, only 4.1% cited blogging and social media. Advertising in “Yellow Pages,” phone books, TV and print were all below 3%.
- Lead generation accounts for more than 25% of new business, reported 44% of respondents, and of that group, half said it triggered more than 50% of new business.
- Timing is everything, according to the respondents: 71% of respondents say they respond to a lead within an hour; 37% within 15 minutes. Less than 1% respond a day or more after the query. A surprising 22% will contact the lead once, 64% will give it three tries, 12% up to six times.
- Firms track leads via case management systems (23%), Microsoft Corp.’s Excel spreadsheets (26%), other means (25%)— 25% don’t track leads.
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