For New Era ADR, which is launching today, this could well be the right place and the right time. The company is launching as a fully virtual mediation and arbitration platform that promises to resolve business disputes in 100 days or less and save businesses up to 90% in time and expenses.
“In over 15 years, I’ve not met a single business that actually wanted to fight tooth and nail in a dispute,” said Rich Lee, a former general counsel who is New Era’s cofounder and CEO. “Without fail, the one question asked every time a potential dispute arose was how fast we can get this thing resolved.”
