Persuasive Tactics To Close Your Next Deal
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A good business deal should bring genuine benefit to both parties. Rather than manipulating someone to do what you want, the art of persuasion convinces a potential business partner, or buyer, of the genuine worth of the deal you’re offering. Ethical persuasion also helps overcome unwarranted hesitation by the other party. Sometimes, people have difficulty pulling the trigger on even attractive and beneficial deals.
Whether you’re trying to boost conversions or sell your business in general, the six principles that Dr. Robert Cialdini explored in his 1984 publication Influence: The Psychology of Persuasion remain as relevant as ever.
Reciprocity: giving with the intention of receiving
Social proof: feeling validated by following others
Commitment and consistency: doing what we say we will
Liking: we like those who are like us
Scarcity: you don’t know what you’ve got ‘til it’s gone
Authority: doing what we’re told
Unity: positioning someone on your side
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