LinkedIn is one of several players in a growing market: the business of aggregating data about career outcomes for prospective college students. Rankings still dominate conversations about which colleges are best, to the chagrin of many college presidents. But a number of companies are developing data-backed search tools to help students decide where to apply, where to attend and what to study.

Students and parents are the consumers most of these companies have in mind. But the services also attract business from colleges and universities that the aggregated data depicts favorably. Tulane now features its LinkedIn page in its promotional materials. …

College Measures, another data tool, measures college performance by drawing on student retention data, money spent per student and other metric. The site also works with six states to measure the economic success of graduates. And PayScale collects data from employers to develop a list of which majors pay most.

Read original article


Tags: