“What if every lawyer worked at the same level of best practices? If technology could capture those best practices and help lawyers understand all this information, you would have fundamental change,” he said. “This won’t replace humans, it will augment them.”
Suh similarly characterized his company as a disruptive innovator. “Did we simplify a complex problem? Absolutely.” Before LegalZoom, 70 percent of Americans did not have a will, he noted. Now, it is down to 50 percent. “More Americans are being protected. We’ve reduced the barriers to obtaining legal services.”
As LegalZoom has added attorneys to its offerings and begun to work directly with law firms, Suh said that the company’s success as an innovator is due to a mix of technology and people. “Our thesis is that the application of technology is essential for consistency of quality, but that the right people are essential for doing the right thing.”
