This week, I had the pleasure at Virtual LegalTech of presenting a one-hour webinar on “How to Protect & Enhance Your Clients’ and Customers’ Interests When Dealing with the Media.” It’s a program I have delivered for several years, that outlines the basics, such as the difference between “on-the-record” and “not-for-attribution,” and explores how to turn “bad news into positive coverages,” among other advice. (If you would like to view it, visit www.virtuallegaltechshow.com.)
Preparing for the session gave me the idea for “Ask the Marketers” — to get a second perspective on these media issues. So I invited leaders at four prominent companies who serve our legal technology community to answer the first question: “What are the most common mistakes vendors make when trying to get coverage of new products or services? Here are their responses, in alphabetical order! — Monica Bay
