LinkedIn reports that the wealthiest investors have adopted Social Media regularly with about 50% using LinkedIn, and “72% use Facebook and 27% use Twitter.” Forrester Research describes about “40 million” individual investors as Mass Affluent who have assets of $100,000 to $1 million excluding the value of their homes and these “Mass Affluent use social media as an educational resource for financial information and are greatly influenced by what they learn.”

The LinkedIn report explains how the Mass Affluent use Social Media for professional purposes:

• 1 in 2 use social to CONNECT with professionals.
• 1 in 3 use social to CONSUME professional content.
• 1 in 4 use social to CREATE professional content.

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Tags: Mass Affluent, Social Media