Last year just over 2 million American couples tied the knot. In the same time 800,000 married couples filed for divorce, underscoring the oft-quoted statistic that nearly half of all marriages will end in a split. If you look at all that activity as an industry (weddings are, after all), it’s a big one—estimated at $30 billion in attorney fees alone.

So it’s not entirely surprising that the enterprising startup set are looking to get in on the action.

One new entry to the landscape is less about raking in their share of legal fees and more about simplifying—and taking the pain out of—a process that affects millions of families. And for Michelle Crosby, 37, the founder of Wevorce, a 2013 Y-Combinator alum, the pain hits incredibly close to home. At just nine years old, she says she was put on the stand by her parents’ attorney and asked who she wanted to live with—mom or dad?

“Divorce is the second most stressful event anyone can go through,” Crosby says, second only to the death of a loved one. “By humanizing the process and identifying that this is a family going through a very stressful transition together,” she says, hers is a new path to divorce that uses technology and a team of divorce “architects” that walk families through the process.

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Tags: American couples, Attorney Fees, Divorce Court, married couples, Michelle Crosby