Amazon has become the go-to for online shopping, it’s foray into digital entertainment has been equally successful. Imagine if the online retailer were to offer insurance services. One company has – Altus Consulting, based in the UK – explored how the retail giant could disrupt the insurance industry.

The report, released earlier this year, revealed the Seattle-based firm was recruiting for a product manager position and it had attempted to poach some employees from Lemonade. Signs that Amazon is considering playing a bigger role in the industry.

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