Google BiqQuery allows interactive analysis of large datasets, making it easy for businesses to share meaningful insights and develop solutions based on customer analytics. However, many of the businesses that are using BigQuery aren’t using machine learning to help better understand the data they are generating. This is because data analysts, proficient in SQL, may not have the traditional data science background needed to apply machine learning techniques.

Today we’re announcing BigQuery ML, a capability inside BigQuery that allows data scientists and analysts to build and deploy machine learning models on massive structured or semi-structured datasets. BigQuery ML is a set of simple SQL language extensions which enables users to utilize popular ML capabilities, performing predictive analytics like forecasting sales and creating customer segmentations right at the source, where they already store their data. BigQuery ML additionally sets smart defaults automatically and takes care of data transformation, leading to a seamless and easy to use experience with great results.

 

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