The Person Who Most Disrupted Law This Decade
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If Avvo had done nothing more than introduce lawyer ratings to consumers, it would have been disruptive. But it did a lot more.
I am going to go out on a limb and put forth this proposition: No one individual has been more directly responsible for disrupting the legal industry over the past decade than Mark Britton.
As he exits as CEO of Avvo, he leaves the legal world a different place than it was when he founded the company in 2007. His idea — that lawyers should be rated on a scale of one to 10 to help guide consumers — shocked the legal profession.
Even I was a skeptic, writing upon Avvo’s launch that no numerical score can calculate the worth of a lawyer. “The problem is that the qualities that make a great lawyer are intangible,” I said then.
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