USAA inked a deal with Austin-based artificial technology powered startup Cognitive Scale Inc. for a pilot within the local organization as well as venture capital investment in the startup.
CognitiveScale was built by former IBM (NYSE: IBM) engineers that worked on the company’s Watson project, a supercomputer that uses artificial intelligence and analytical software to answer questions that mimic the cognitive ability of the human brain.
The startup created a cloud-based system — called CortexOS — that leverages two ways data flows into a network for predictive analytics and real-time analysis. One stems from customer information and the other from employees — called Engage and Amplify respectively. On the client side, the goal is to generate insights about customers and predict future product and service demands allowing companies to personalize the experience. On the employee performance side, the program is designed to improve employee productivity.
