Attendance at fitness classes was 90% higher in the group that used this type of motivation. Dr Jeremy Dean’s ebooks are: The Anxiety Plan: 42 Strategies For Worry, Phobias, OCD and Panic Spark: 17 Steps That Will Boost Your Motivation For Anything

Competition is one of the best motivators, a new study concludes.

The research involved college students being encouraged to attend classes at the University fitness centre.