Not content with growing to become the world’s largest law firm, it has now launched a new online site to connect lawyers and drive referral business.
Named Nextlaw Global Referral Network, Dentons said in announcement that the new technology platform will allow member law firms to easily connect and track referrals.
Dentons currently refers work to almost 1,000 firms, and picked up 500 inbound referrals in 2015, making it the largest law firm referral network in the world
While most law firms have a list of referral partners on a scrawled piece of paper, or on a Word document lying around, Dentons has gone on to turn those connections into a fully-fledged product – a smart move that will drive even more business into its arms.
