Fast-Growing Startup Challenges the Legal System
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An Interview with Mark Deuitch, Founder and CEO of PeopleClaim.com
Mike Ragogna: Mark, tell us about PeopleClaim.com. What’s its goal?
Mark Deuitch: PeopleClaim is a new way to resolve any kind of dispute online without the need for complicated processes, intermediaries, or appearances in court. PeopleClaim helps any user engage a counterparty in a simple process of online negotiation and settlement. Our goal is to simplify the process of resolving disputes by providing a less acrimonious and more efficient technology-based system. In addition, through crowdsourced mechanisms we aim to increase public involvement in establishing standards and practices that will make the process of dispute resolution more responsive to what people feel is fair.
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MR: You’ve mentioned PeopleClaim as an alternative to litigation. So you consider it part of “ADR,” alternative dispute resolution?
MD: It’s really bigger than that. What we’re doing is going to disrupt the legal system. There’s been little if any technological advance in the legal system in over 200 years. It’s become complicated, expensive, and exclusionary. An estimated 50% of the population is effectively disenfranchised because they can’t afford legal retainers and fees. PeopleClaim is a game changer. Our simple online platform allows a wide range of disputes to be resolved through party-to-party negotiation at a fraction of the cost of small claims court. It’s also fully automated, which allows us to disintermediate a lot of what goes on in law.
MR: Mark, is your goal to disrupt the legal system?
MD: Our goal is to fix the legal system. We’re doing this by providing a simple, low-cost, and universally inclusive online process that can do a lot of what the legal system does, a lot better. We’re committed to help create codes of conduct that will promote fairness in dispute resolution.
MR: That sounds ambitious. So how far along are you with all this?
MD: We’ve already helped consumers, patients, employees, and others resolve thousands of disputes with much lower time and money costs than they would spend using other channels–and we’re really just getting started.
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