The so-called ‘cheerleader effect’ is the phenomenon that people seem more attractive when they are in a group than when they are alone.
At least, so urban legend has it.
But now the cheerleader effect has scientific backing from a study published recently in Psychological Science (Walker & Vul, 2013).
In fact, the study finds that both men and women are perceived as more attractive when they are in a group than when alone.
The effect is the result of the way we look at groups and what people, on average, deem an attractive face.
Generally people find ‘average’ faces most attractive.
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