Can Small Firms Compete with BigLaw for a Fraction of the Cost? Yes, If You Save on Tech, Solos Say
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Michael Lewis’s influential book Moneyball: The Art of Winning an Unfair Game has spawned a hit movie and launched a statistical revolution that has forever changed the way people analyze sports. Before that, however, it was a blueprint for the financially disadvantaged Oakland Athletics to compete with their rich counterparts.
By utilizing many of the same techniques the Athletics did, lawyers from small firms and even solo practices can get similar results as their big-budget rivals at a fraction of the cost. During a session at ABA Techshow on Thursday, solo practitioner litigators Marc Matheny of Indianapolis and Mark Unger of San Antonio and Austin, Texas, stepped up to the plate to deliver tips and statistical analysis supporting the idea that utilizing affordable technology could allow financially strapped practices to compete against large firms.
“Judicious use of legal technology will save you money in the long run,” Matheny said. “[Unger and I] are both solo practitioners, so we handle the money at our firms. We’ve had to learn how to run our offices on a limited budget so that we can compete with the Yankees and Red Sox of law.”
Read original articleTags: Marc Matheny, Mark Unger, Moneyball: The Art of Winning an Unfair Game, Oakland Athletics
