The customer – thanks to advances in technology (digital, social, and mobile) – has become the center of the commerce universe. In order for enterprises to attract and retain customers they must provide access to their product information across multiple channels. The real trick is truly knowing the customer and customizing communication with that customer to their particular needs and wants. That is where the power of analytics comes in.
1. Customer satisfaction is very important
2. Sellers want to provide customers with the best of mom and pop shops
3. Commerce has four key domains
4. IBM has solutions that cover the commerce domains
5. The IBM Smarter Commerce solutions include and integrate with analytics
