Thomson Reuters announced something last week that I cannot think of any other vendor having done in the legal industry – the launch of a social network tied exclusively to a group of products. The Thomson Reuters Elite Community, as it is called, will serve as a platform for customers of its Elite group of products to connect with each other in order to share ideas and ask questions. It is slated to go live in July.

The new community was announced by Elite President Cary Burch at the conclusion of the keynote session at last week’s Vantage 2013 Elite user conference in Miami. The keynote session was a glitzy, hour-long affair with a series of talks by Elite executives backed by an over-the-top display of multimedia. Even so, until that point in the keynote, nothing anyone said had elicited more than polite clapping from the room packed with several hundred law firm C-suite-ers. However, when Burch announced the imminent launch of the community, the room broke into spontaneous applause and cheers.

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Tags: Cary Burch, social network, Thomson Reuters Elite Community, Thomson Reuters Elite Thomson Reuters