The challenge for the CEO of a traditional larger enterprise whatever sector is to reimagine their industry as an ecosystem, identify their natural allies, ask what they can do to make in their interests to work collaboratively, and to open themselves up to consumer-orientated applications to run over them. British Gas could have created Nest. British Telecom could have created Skype. Volkswagen or General Motors could have created Tesla.
But they didn’t. They didn’t reimagine their industries...
