I think by this time almost every marketing strategy is tried as to how goods are priced: We are told that today is the last day of the sale; we are given the price at which the good was previously sold (this was $20 and now it's $14.95); or Gap tells us that the 30% off is for 4 days only (right). I want to write about one strategy firms use to increase the sale of a product. This strategy involves framing: the product is presented in the context of other, related products. We'll see that "relativity"...
