Want to write a compelling attorney profile that will make potential clients feel like you could be their new lawyer? According to Lance Tarrant, Law Firm Marketing Specialist for LexisNexis, it may help to think of your attorney website profile like a dating website profile. Some of the goals are the same. You want to reveal enough to create a connection, but not so much that viewers find your profile long and boring.
An attorney website profile serves a very different purpose than looking for a date,...