What Bikes Tell Us About A Changing Global Economy

By Greg Rosalsky, NPR Planet Money, August 29, 2020   
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The executives at Trek Bicycle can pinpoint the day they realized the bike market was going berserk. “April 12,” says Eric Bjorling, the director of brand marketing for the company. “That’s when we knew we had something on our hands.”

Trek had originally believed this recession would be typical — and that demand for bikes would crash. But on April 12th, they noticed a record number of visitors to their website and an enormous volume of orders from retailers. They knew then that this recession was going to be different.

There's a huge bike boom
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