How the San Francisco 49ers Stopped Being Losers
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One of the most storied (and valuable) sports franchises in the world had fallen far. So they decided to do a full reboot — and it worked: this week, they are headed back to the Super Bowl. Before the 2018 season, we sat down with the team’s owner, head coach, general manager, and players as they were plotting their turnaround. Here’s an update of that episode.
Once in a while, an episode from our archive suddenly becomes very, very timely. For instance: back in 2018, we put out an episode called “How to Stop Being a Loser,” about the San Francisco 49ers. It was part of our “Hidden Side of Sports” series. The episode looked at how a once-phenomenally successful franchise had become — well, a big loser, and what they were trying to do about that. Their 2018 season didn’t go much better. In the third game of the season, their new star quarterback Jimmy Garoppolo hurt his knee, and was out for the year. The team limped to a 4-12 record. But this year, the 49ers put together one of the most memorable turnarounds in recent sports history:
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