Google recently launched a personalized news feed on the company’s flagship app, and it will soon rollout to browser versions of google.com.

The update is a huge deal for a couple of reasons: First, it will be the most radical change to Google’s famously simple home page since 1996, or at least since its big push behind Google+, which began in 2011 and has since been deemed a failure. It also positions Google to compete directly with the Facebook News Feed, which generally provides the same type of information like sports scores, viral videos, and news.

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