Directories and rankings were named as the sixth most influential factor by clients when asked to indicate the importance of different ways in helping to research outside lawyers and law firms for potential hire in a new survey of in-house counsel trends.

The report by the legal marketing agency Greentarget and consultancy Zeughauser – the 2017 State of Digital & Content Marketing Survey – asked in-house counsel and buyers of legal services to grade the influence of a number of factors when searching for more information about lawyers.

In order of importance, the results were as follows:

• Recommendations from sources you trust – 96%
• Articles and speeches the lawyer has authored – 91%
• Bios on the firm’s website – 90%
• Blogs published by lawyers on topics relevant to your business – 77%
• LinkedIn profile – 71%
• Peer-driven rankings and directories (Chambers, Best Lawyers-U.S. News) – 67%
• Connections/endorsements on LinkedIn – 58%
• Sharing of a lawyer’s content on social platforms, such as blogs – 53%
• Quotes by lawyers in relevant media outlets – 44%
• Wikipedia – 29%
• Twitter feeds from lawyers – 16%

Read original article


Tags: