Can small changes to your calendar have big effects on your behavior?

One of the biggest challenges behavioral scientists are tackling these days is helping us balance short-term demands with long-term goals. The urgency of, say, a meeting with your boss in an hour, understandably trumps a long-term goal of meditating more. This crowding-out, they say, is among the biggest reasons why we have a tough time accomplishing things we’d love to do, but somehow never find time to focus on.

Enter Google, who, along with collaborator Dan Ariely, professor of psychology and behavioral economics at Duke University whose best-selling books include Predictably Irrational, thinks they can help.

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