Cars are the next frontier of connected information, but developing safe technology for drivers is no simple task. At Hyundai, we’re invested in delivering the best possible connected services at all times. With a little help from Google and the Google Maps APIs, our Blue Link system does just that. Blue Link acts as a copilot and concierge, guiding people to where they want to go, while keeping drivers’ eyes on the road.

Market research showed us that Hyundai drivers want access to reliable, accurate location information, showing a strong preference for Google Maps. We took these customer requests into account, and in January 2014 began running our Blue Link systems with a destination search engine powered by Google.

Integrating Destination Search powered by Google into Blue Link gives our drivers relevant results, and, most importantly, constantly updated data about the businesses and other locations around them. Before we moved to Google, our customers complained that the location information was stale. For instance, they would search for a restaurant and drive to its address, only to find that it had closed two months ago. Our customers told us they wanted their in-car experience to resemble their smartphone’s, which meant giving them relevant, rich data at their fingertips.

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