You hear a lot these days about “big data,” and as I often say, it’s essentially a catchphrase for a big idea: That the more information you have, the better decisions you can make about your business.
But big data in its rawest form is typically hard to work with, which means there are lots of software companies raising big money and making big plans around organizing it. One I’ve written about before is New Relic.
Its conceit comes down to this: If every company under the sun is at some level a software company, then every company under the sun will have to track its software and Web apps to see where they work, where they don’t and what trouble needs shooting. Tracking that data quickly leads to better understanding about the state of a business.
