The latest debate in the law firm world isn’t alternative billing models or e-discovery systems, no—what’s getting people talking is whether or not the firm bio is obsolete. And Cordell Parvin, in this recent post, says that in the year 2014 it’s more important than ever. Here are some of his tips on maximizing that digital space to attract clients:

• Content, content, content: Anyone working in the media world knows that “content” is the new golden grail, and it seems that when it comes to your firm bio, it’s no different. Parvin said, “your website bio should be content rich.” And he suggests including links to presentations, speaking engagements and articles, which demonstrate knowledge and expertise in a particular area.
• What makes you, you: There are enough monotonous lawyer biographies out there in the world to fill an entire Encyclopedia Britannica set. Instead, try to focus on things that make of value to clients, and that may be unique. Parvin gives the examples of an engineering background or experience running a family business. Draw on pre-law experiences to round out your legal ones.
• Tech-friendly features: In 2014, it’s important for your firm bio to look the part. Integrate social media, have a downloadable V-card and perhaps even find a way to integrate video.

Read more: www.lawtechnologynews.com/id=1202664797251/Sprucing-Up-Your-Law-Firm-Website-Bio#ixzz38lIyyIbu

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