Crowdsourcing is a potential source of substantial benefits to dispute resolution. The main reason for these benefits is that crowdsourcing easily pools together the views of a large amount of people, far more than could be collected into a single room for arbitration or a courtroom. By moving dispute resolution into the virtual space, the physical limitations of dispute resolution are eliminated. As experiments with Amazon’s Mechanical Turk crowd intelligence platform show, crowdsourcing can be extremely efficient in time and money. Winter Mason & Siddarth Suri, Conducting Behavioral Research on Amazon’s Mechanical Turk, 44 BEHAV. RES. 1 (2012), available at papers.ssrn.com/sol3/papers.cfm?abstract_id=1691163.
The rise of mass online communications have the potential to change the options for dispute resolution.See John Gregory, Crowdsourced Online Dispute Resolution, SLAW MAGAZINE, Nov. 5, 2012, available atwww.slaw.ca/2012/11/05/crowdsourced-online-dispute-resolution/. In a court or traditional arbitration proceeding, the decision-makers must be in the same room as the parties, evidence, and documents in order to resolve a particular dispute. The costs of going through arbitration or litigation can be prohibitive for claims with only small amounts under dispute. Many of these disputes are procedural; everyone involved must gather in a room and assemble briefs and documentation for each dispute about the process itself. An online crowd-sourced arbitration, on the other hand, can assemble thousands of people to review documents and provide resolution virtually for the same small cost as running a web forum.
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