Book of the month club is back!  It’s like Netflix meets the public library—a new e-book subscription service called Entitle was launched today in beta.  Its founder, Bryan Batten told Mashable the service is more comparable to “Netflix in its DVD days than Netflix in its streaming days … almost a hybrid of a Netflix model with a book-of-the-month model.”

Indeed, the subscription service offers customers various different plans to “rent” their books (however, they can cancel subscriptions at any time and still keep the eBooks, the website says).  For $14.99 a month, users get two eBooks a month; for $21.99 they get three; and for $27.99 a month they get four.  Customers can also make use of features such as curated collections and “if these books had a baby”—where they can select two favorite books and the book lender’s staff (or algorithms) will predict a third the person will be sure to love.

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