Pursuant to a recent survey by The Research Intelligence Group, 56% of consumers (72% of minorities) who looked for an attorney in the past year used social media during their search.

The survey commissioned by the Rainmaker Institute found that nearly one-quarter used a social media channel such as Twitter or Facebook to ask their friends for recommendations of lawyers or firms they have used for similar matters. Not unusual in that the leading place people turn when looking for a lawyer is a person they trust.

How did they use social media in their search for a lawyer?

• 21% of those searching for an attorney checked out the social media pages of lawyers or firms.
• 20% used social media to create a ‘short list’ of lawyers based on referrals and recommendations received through social media
• Almost 20% vetted the names of lawyers they were considering with their social media contacts
• Nearly one-quarter made a final selection of a lawyer based in part on what they learned through their social media contacts

People of all ages are using social media in their search for a lawyer, though, understandably there’s a decline with age.

• 81% of 18-29 year olds
• 73% of 30-39 year olds
• 57% of 40-49 year olds
• 30% of 50-64 year olds
• 25% of those 65+

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