By PsyBlog, March 9, 2016
This post has been viewed 2,661 times.
People focusing on losing a reward rather than gaining it are more motivated to exercise, a new study finds.
The research shows that exactly the same financial rewards can produce markedly different levels of motivation when framed in different ways.
Professor Kevin G. Volpp, one of the study’s authors, said:
“Our findings demonstrate that the potential of losing a reward is a more powerful motivator and adds important knowledge to our understanding of how to use financial incentives to encourage employee participation in wellness programs.”
