Bryan Swider at Scheller College of Business at the Georgia Institute of Technology and his colleagues analysed the outcomes of mock interviews involving 163 accountancy students, who were rated by interviewers on their answers to 12 standardised questions. However, before the formal questioning period, the interviews began with a few minutes of rapport building, after which the interviewers noted down their first impressions. Did these preliminaries influence the overall interview scores?
They did. The overall scores given by the interviewers differed from those given by a separate set of expert reviewers, who were given video access only to the main Q&A phase, and whose ratings were therefore uncontaminated by informal first impressions. The discrepancy between this expert baseline and the interviewer scores was partly explained by taking interviewer first impression ratings into account – those students who made a good initial impression tended to receive more favourable scores from the interviewers for their answers to the formal questions, especially the first few, with the effect tailing off as the interview gathered pace.
What explains the influence of those first impressions? The expert raters also produced an “image score” for each interviewee based on their physical appearance, voice, and body language. Participants who scored higher for image were especially likely to receive inflated scores from the interviewers, suggesting that at least one of the influences of those first impressions was to do with good image management: suave candidates make better impressions.
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