Carrie Fisher may have made a name for herself battling the Empire with the likes of R2D2 and C3PO in Star Wars, but in her latest gig she’s putting her droid expertise to use in a decidedly more docile manner.
As part of an IBM marketing campaign — and a larger unrelated effort — to rebrand artificial intelligence, IBM cast Fischer as a therapist in a “Coping with Humans” support group.
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With $1 billion set aside to establish a business unit for IBM Watson in January 2014, the Armonk, New York-based computer company has a lot riding on the technology. Last November we wrote a special report on how Watson was the centerpiece of an exploding startup ecosystem and last week IBM announced it has sponsored a years-long Xprize competition to accelerate the development rate of artificial intelligence.
