EU Mandates ODR for Online Stores
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The evidence is mounting: 2016 will be the year consumer online dispute resolution fully emerges into the mainstream. The biggest development pushing this forward is the ODR regulation coming live in the European Union. Under this regulation (which is expected to go live mid-March) all eCommerce retailers in the EU must provide a link to enable their customers to file disputes on the new EU ODR platform, which has been built and will be maintained by the EU. The regulation specifically requires merchants to “inform consumers about the existence of the ODR platform and the possibility of using the ODR platform for resolving their disputes.”
How will merchants accomplish this? The regulation is quite explicit: Merchants “…shall provide an electronic link to the ODR platform on their websites and, if the offer is made by e-mail, in that e-mail. The information shall also be provided, where applicable, in the general terms and conditions applicable to online sales and service contracts.”
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