People’s behaviour seems irrational but is governed by quantum principles.

Dr Zheng Joyce Wang, one of the study’s authors, said:

“We have accumulated so many paradoxical findings in the field of cognition, and especially in decision-making.

Whenever something comes up that isn’t consistent with classical theories, we often label it as ‘irrational.’

But from the perspective of quantum cognition, some findings aren’t irrational any more.

They’re consistent with quantum theory — and with how people really behave.”

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