Jeff Bullas (@jeffbullas), a well respected social media strategist, believesthat one of the top social media trends for 2014 is brands out-publishing traditional publishers.

Social media has given us the power, platforms and world reaching networks to all become publishers. Innovative and creative brands and businesses are realizing that social media and content publishing are synergistic cousins and cohorts. Create multimedia content and share it on social networks and you start global conversations.

Brands such as Red Bull, General Electric and Lorna Jane are becoming media companies and publishers with powerful results. Red Bull even has its own media company with nearly 150 employees. The humble blog is leaving its training wheels in the shed. Content is now where it’s at. Mass media is starting to struggle to compete with the amplification and viral velocity of social content driven by the crowd.

* * *

I don’t expect law firms to out-publish traditional publishers in 2014. But over time it seems inevitable.

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