1. Customers want it:Humor helps create a more pleasing environment and helps create more enjoyable interactions with sales people and customer service agents.
2. Employees want it: People work for more than just money. Retail environments are workplaces. Employees want an enjoyable, fun place to work.
3. Brands (might) want it: Humor is a way to delight customers – a goal of any company that relies on word of mouth. Moreover, to the degree that brands position themselves as fun (which occurs pretty much any time that a brand advertises humorously), retail experiences should be consistent with that positioning.
